Privacy Policy for Funatix Games Ltd.
Last updated: November 30, 2025
This Privacy Policy explains how Funatix Games Ltd. ("Funatix Games", "we", "us", or "our") collects, uses, discloses and protects your personal information when you use our mobile and online games, websites, social media pages, and any other services that link to this Privacy Policy (collectively, the "Services").
We are committed to protecting your privacy and handling your personal information in accordance with applicable data protection laws, including the EU General Data Protection Regulation ("GDPR"), the UK GDPR, the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"), and other similar global privacy laws where they apply.
If you have any questions about this Privacy Policy or our data protection practices, you can contact us at: support@funatixgames.com
1. Data Controller and Scope
For purposes of the GDPR and other applicable data protection laws, Funatix Games Ltd. is the data controller of your personal information processed in connection with the Services, unless otherwise stated.
If you have any questions about how we handle your personal information, you can contact us directly using the details in section 14 of this Privacy Policy.
This Privacy Policy applies when you:
- Download, install or play any of our games;
- Visit or use our websites or web applications;
- Interact with us on social media or through community forums;
- Contact us by email, support ticket, or other channels.
2. Personal Information We Collect
The types of personal information we collect depend on how you use the Services. We may collect the following categories of personal information:
- Account and profile information. If you create an account or profile, we may collect your username, display name, password, and any profile data you choose to add (such as avatar, preferences, or in-game profile).
- Contact information. We may collect your name, email address, phone number, and similar contact details when you choose to provide them (for example, when you contact support, subscribe to a newsletter, or participate in a promotion).
- Game-related data. We may collect information related to your gameplay such as your in-game profile, game progress, purchases, inventory items, achievements, scores, interactions with other players, playtime, session length, and other game-specific data.
- Device and usage information. We may automatically collect technical information about the devices you use to access the Services, including IP address, device identifiers (such as advertising ID, platform ID, and device ID), device type, operating system and version, language, time zone, and app version. We may also collect information about how you interact with the Services, such as gameplay events, crash logs, diagnostic data, pages viewed, clicks, and referring URLs.
- Payment and purchase information. If you make purchases in our games or on our websites, the transaction will usually be processed by the relevant app store, platform provider, or payment processor. We may receive limited information about your purchases (such as transaction ID, items purchased, and approximate amount) but we do not process or store your full payment card details.
- Communications and support. When you contact us (for example, by email or via in-game support), we may collect the information you provide, such as your contact details, the content of your message, and any related attachments. We may also keep records of our correspondence with you.
- Information from third parties. We may receive information about you from third parties, such as platform providers (e.g., app stores), social media networks (when you choose to connect your account), analytics and advertising partners, or other service providers, in accordance with their privacy policies and your settings with those services.
We do not knowingly collect sensitive personal information (such as information about your health, racial or ethnic origin, political opinions, religious or philosophical beliefs, or precise geolocation) unless explicitly required for a specific feature and permitted by law, and we will only do so with your consent where required.
3. How We Use Your Personal Information
We use your personal information for the following purposes, to the extent permitted by applicable law:
- To provide and operate the Services. For example, to create and manage accounts, enable gameplay, maintain leaderboards, save your progress, provide multiplayer features, and ensure the proper functioning of our games and websites.
- To improve and develop the Services. For example, to analyze usage and performance, fix bugs, test new features, balance gameplay, and generally enhance user experience.
- To personalize your experience. For example, to customize content, in-game offers, and recommendations based on your activity, preferences, and interests.
- To communicate with you. For example, to send you service-related messages (such as security alerts, updates, and changes to our terms), respond to your inquiries, and provide customer support.
- For marketing and advertising. Where permitted by law, we may send you marketing communications or display advertising (including interest-based or personalized ads) about our own games and services or those of our partners. You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails or contacting us.
- For analytics. We may use analytics tools to understand how users engage with our Services and to help us improve them.
- To maintain security and prevent misuse. For example, to detect and prevent fraud, cheating, illegal activities, or violations of our terms, and to protect the safety and integrity of the Services and our users.
- To comply with legal obligations. For example, to keep records required by law, respond to lawful requests by public authorities, and comply with applicable laws and regulations.
4. Legal Bases for Processing (EEA/UK Users)
If you are located in the European Economic Area ("EEA") or the United Kingdom ("UK"), we process your personal information only when we have a valid legal basis under applicable law, including:
- Performance of a contract. To provide the Services to you and perform our obligations under the applicable terms of service or other contract with you.
- Legitimate interests. To pursue our legitimate business interests, such as operating, improving and advertising the Services, maintaining security, and preventing fraud, provided that these interests are not overridden by your rights and interests.
- Consent. Where required by law (for example, for certain types of cookies, analytics, or marketing), we will obtain your consent before processing your personal information. You can withdraw your consent at any time as described in this Privacy Policy.
- Compliance with legal obligations. To comply with obligations under applicable laws, regulations, and legal processes.
5. Cookies and Similar Technologies
We and our partners may use cookies, software development kits (SDKs), pixels, local storage, and similar technologies to collect information about your use of the Services and to support certain features.
We use these technologies, for example, to:
- Recognize you when you return to our games or websites;
- Remember your preferences and settings;
- Measure the performance of our Services;
- Provide analytics and help us understand how users engage with the Services;
- Deliver and measure the effectiveness of advertising.
Where required by law, we will obtain your consent before using non-essential cookies or similar technologies. You can manage your cookie preferences via your browser or device settings, through in-game settings where available, or (where implemented) via our cookie banner or preference center.
6. How We Share Your Personal Information
We do not sell your personal information in the ordinary sense of that term. We may share your personal information with third parties in the following circumstances, in each case only as necessary and subject to appropriate safeguards:
- Service providers and vendors. We may share information with third-party companies that provide services on our behalf, such as hosting, analytics, customer support, email delivery, payment processing, and security.
- Advertising and analytics partners. We may share limited information (such as device identifiers and usage data) with advertising networks, measurement partners, and analytics providers to help us deliver, measure, and improve advertising and the Services, where permitted by law and in accordance with your choices. These partners currently include, for example, Amplitude, Firebase (including Crashlytics), AppsFlyer, and Meta platforms such as Facebook.
- Social media and platform providers. When you connect or interact with our games through a third-party platform (such as a social network or app store), that platform may collect or receive certain information as described in its own privacy policy.
- Within our group. We may share information with our current and future affiliates and subsidiaries as necessary for the purposes described in this Privacy Policy.
- Business transfers. We may share information in connection with a merger, acquisition, sale of assets, financing, reorganization, or similar corporate transaction. If such a transaction occurs, we will take steps to ensure that your personal information continues to be protected.
- Legal and safety reasons. We may disclose information if we believe it is reasonably necessary to comply with applicable laws, regulations, legal processes, or governmental requests; to enforce our terms and policies; or to protect the rights, property, or safety of Funatix Games, our users, or others.
Depending on applicable law, certain sharing of personal information for interest-based advertising may be considered a "sale" or "sharing" of personal information. Section 10 below explains how users in certain jurisdictions can exercise their rights to opt out of such activities.
7. International Data Transfers
We are based in Israel and may process your personal information in Israel and other countries. These countries may have data protection laws that are different from the laws of your country (and, in some cases, may not be as protective).
Where we transfer personal information from the EEA, UK, or Switzerland to countries that have not been recognized as providing an adequate level of data protection, we will put in place appropriate safeguards, such as standard contractual clauses approved by the European Commission or UK authorities, and other measures designed to protect your personal information.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, resolving disputes, and enforcing our agreements.
To determine the appropriate retention period, we consider factors such as the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it and whether we can achieve those purposes through other means, and applicable legal requirements.
When we no longer need to process your personal information, we will either delete or anonymize it. If this is not possible (for example, because the information has been stored in backup archives), we will securely store it and isolate it from further processing until deletion is possible.
9. Your Privacy Rights
Depending on where you live and subject to applicable law, you may have some or all of the following rights in relation to your personal information:
- Right of access – to obtain confirmation as to whether we process your personal information and to receive a copy of it.
- Right to rectification – to request correction of inaccurate or incomplete personal information.
- Right to erasure – to request deletion of your personal information where there is no good reason for us to continue processing it.
- Right to restriction – to request that we restrict the processing of your personal information in certain circumstances.
- Right to data portability – to receive your personal information in a structured, commonly used and machine-readable format and to request that we transfer it to another controller, where technically feasible.
- Right to object – to object to processing of your personal information that is based on our legitimate interests or involves direct marketing.
- Right to withdraw consent – where we process your personal information based on your consent, you can withdraw your consent at any time, without affecting the lawfulness of processing before withdrawal.
If you wish to exercise any of these rights, you can contact us at: support@funatixgames.com. We may request additional information from you to verify your identity before fulfilling your request, and we will respond within the timeframes required by applicable law.
You also have the right to lodge a complaint with a supervisory authority. If you are in the EEA, you can contact your local data protection authority. If you are in the UK, you can contact the Information Commissioner's Office (ICO). If you are in Switzerland, you can contact the Federal Data Protection and Information Commissioner (FDPIC).
10. Additional Information for California Residents
If you are a California resident, the CCPA/CPRA provides you with specific rights regarding your personal information. In addition to the rights described above, you may have the right:
- To know the categories of personal information we collect about you, the categories of sources from which we collect it, the business or commercial purposes for which we use it, and the categories of third parties with whom we share it;
- To request access to and deletion of your personal information, subject to certain exceptions;
- To request correction of inaccurate personal information;
- To opt out of the sale or sharing of your personal information for cross-context behavioral advertising, where applicable;
- To limit the use and disclosure of sensitive personal information, where applicable; and
- To be free from discrimination for exercising your privacy rights.
We do not knowingly sell or share the personal information of users under 16 years of age. To exercise your CCPA/CPRA rights, or to designate an authorized agent to make a request on your behalf, please contact us at: support@funatixgames.com
11. Children's Privacy
Our Services are intended for adults and are not directed to individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If you are under 18, you should not use the Services or provide any personal information to us.
If we learn that we have collected personal information from an individual under 18 in violation of this policy or applicable law, we will take reasonable steps to delete it. If you believe that someone under 18 has provided us with personal information, please contact us at: support@funatixgames.com.
12. Security
We use appropriate technical and organizational measures designed to protect your personal information from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will take appropriate steps to notify you, such as posting the updated policy in our games or on our website or by sending you a notice.
The "Last updated" date at the top of this Privacy Policy indicates when it was last revised. Your continued use of the Services after the updated Privacy Policy becomes effective will signify that you have read and understood the changes.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you can contact us at:
Email: support@funatixgames.com
